Doors and windows join the cold wave of shopping m

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Over the years, words such as closure and bankruptcy have appeared again and again in the home building materials industry. Under this irresistible wave of reshuffle, companies that are relatively short of talents and funds are inevitably at a disadvantage in the market competition. In the complex and changeable market environment, the potential risks are gradually increasing, and many companies have been on the edge of closure without knowing it. Door and window companies also need to recognize the situation, rationally respond to all the challenges of the mall, and stay away from the closure crisis

the surge in competition pressure led to frequent door and window closures

in 2014, national leaders first proposed the "new normal", and China's economy changed from high-speed growth to medium and high-speed growth. In this context, many door and window companies have either lost profits and guaranteed sales, or rushed to hold ordering meetings, which is very difficult to survive. In 2016, many small and medium-sized door and window companies shivered in the cold wind as the previous weak spending, imbalance between supply and demand, e-commerce impact and other factors gathered into a "cold wave"

in terms of the general environment, the domestic economic situation and the environment are not optimistic, the real estate is depressed, large-scale infrastructure projects are blocked, and the total sales of door and window goods are reduced. Together, at the dealer level, in the past few years, the stores expanded wildly, and the dealers were forced to rent multiple stores. Under the condition of unchanged business, the housing cost doubled, and became increasingly prominent with the recession of the mall. Businesses have reduced the store area, transferred or closed; Most of the stores are deserted, with more salespeople than customers, and the number of stores in the store has plummeted

some door and window companies have fallen into the brink of closure

although the "scenery" of overseas shopping malls under the "the Belt and Road" is good, with the rise of third and fourth tier shopping malls, the "dormancy" of all shopping malls still leads to repeated actions by many door and window companies with little effect. In the current market environment with constant risks, some door and window companies have fallen into the edge of closure:

first, companies lacking cash flow. Knowing how to attack and not knowing how to defend is a common problem of many small and medium-sized door and window companies. Many bosses are used to fighting and killing, frantically opening up ways, losing the strength of the original industry, busy expanding production capacity, and rushing to layout. However, the company's overall environment is depressed, competitors proliferate, and the input-output ratio is unbalanced. The company pays all its own money, and eventually closes down and dies

second, companies without central technological advantages. If the market is a war, for the door and window company, the research and design ability is equipped. In the white hot competition market, the door and window company must ensure the perfection of the equipment if it wants to win the market. In addition, companies that are overly superstitious about e-commerce are also extremely risky. Under the Internet trend, many door and window companies have been "electrocuted", and even some companies have "lost their armor", embracing e-commerce regardless of the interests of physical stores. In the long run, e-commerce will complete the integration of online and offline commodity prices, and ultimately complete online spending, offline experience, and this is on the premise that the distribution of manufacturers' interests is well coordinated. Ignoring this point, encroaching on the interests of businesses will inevitably lead to no return

in the current door and window franchise stores, with the rise of labor costs, the pressure of store room money and the increasing number of bathroom brands, the company's development pressure has also fallen into a more difficult situation. In this case, it is particularly crucial for door and window companies to observe the mall crisis. In the mall environment with a continuous wave of closures, door and window companies also need to first recognize themselves and carry out targeted development in order to stay away from the closure risk





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